Print to Web - Is it worth it?
There is a pretty interesting conversion going on over at PrintPlanet about Print to Web. It’s not specifically about InDesign, but I figure many of you InDesign folks out there may be interested in this.
In a sense, print to web is kind of ANTI-InDesign, since it’s basically just form data that gets plugged into templates that go straight to digital presses. But somebody has to design to those templates, right?
And that’s fancy Print to Web, it can also be just upload-a-PDF-and-we-print-it. This is a highly competitive market which nudges out the whole world of Prepress. As someone who has spent a good deal of time as a Prepress person, I’m saying thats a scary thought. I’d say about 1% of customer files require no adjustment before hitting presses. Without some human intervention in those files and the machines doing the printing, quality takes a huge hit.
